The college I attended, George Washington University, allows alumni contributors to drill-down their online donations to numerous specific targets - even to designated sports teams, clubs, specific schools/programs, student aid to specific schools/programs - along with general contributions.
One of my favorite fundraising campaigns was 20 years ago when we had association members and affiliates donate amounts to fund specific plants and trees to landscape our new building.
Maybe it's time to target more with fundraising efforts?
Tuesday, June 9, 2009
Fundraising: Drilling down to specifics
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