The New York Times has article about testing marketing messages and images online, then revising, before launching an expensive media / ad campaign. I recently ran the same message with two different images on Facebook and there was VAST difference in volume of clicks.Finally, an inexpensive way for real consumers to show you what works and doesn't work with them. Quickly. Inexpensively.
1 comment:
Hi Cindy -- Thanks for the helpful post. The key -- no matter what the medium -- is to always test. Electronic media make it easier and faster to get results from a test. Tony
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