Pilot announced "things are deteriorating quickly" -- to alert mild turbulence turning into much stronger turbulence and would last "20 to 30 minutes as we fly over the Rockies". As much as I hate flying, really appreciate when pilot lets passengers know about any problem and how long until solve. It's the right thing to do in associations too -- communicate problems and if have, resolution time.
Separately, got this auto-responder to an Instant Message: "all the roads we have to walk along are winding, and all the lights that lead us there are blinding". Had to Google -- Oasis song lyrics -- although likely applies to certain roads in life, thinking must apply to certain association situations and/or business travel too.