
Bestselling author and blogger Seth Godin a featured speaker today. Very tailored message to real estate brokerage - need to build relationships, be unique, and selling the way it will make them feel. Such as, "You might as well buy a house you love". Need to get people to want to talk about why they love real estate. Although not part of today's speech, here are a few of Seth's recent blog postings that apply to association executives -
1. Don't apologize before giving a speech ... (or don't give it)
2. Tasks need to end, but positions don't
3. The words I can't afford it really means it's not worth it
And took picture with Seth (pic). Photography tip: Take off reading glasses.
NOTE to REALTOR Association Executives: Click here for my Report of Monday at NAR Convention in Las Vegas.
No comments:
Post a Comment