Tonight (in the rain, at a public event we sponsored) my association announced the winning videos in our "Your Piece of Maine" social media campaign. We're thrilled with the quality and range of videos submitted. Asked the public to create and submit a video (up to 3 min.) to YouTube showing/telling why they love, or want to own their own piece of Maine. A separate prize for members participating in the contest (many of those excellent too). For any association that hasn't yet started engaging the public in social media campaigns, it's significantly different from just engaging the membership.
Here's a viewer with the winning videos: