Recently a member began dictating what she thought needed to be included in a communication to a member who has expressed unhappiness to other members about a change, without having ever contacted staff to just get the correct info directly.
The member relayed, "Aside from what she says are the questions, I believe what she really needs to hear from the association is this: 'We're here for you.' "
Maybe those four words really are the assurance that members need in these tough economic and challenging times. Add it to your communications: We're here for you.