How many opportunities do we miss to raise funds - for any purpose?
At a free online conference today everyone was asked to give "at least $5" to a scholarship fund for the kids of a real estate blogger who passed away. There were 2600 attendees. It's worth the ask, because if everyone did it, that's $13,000. But any amount of money would be meaningful to the family. Check out this promotion.
The organizers understood:
1. There were 7 hours of free online programs, that was really valuable. Isn't that a good time to ask?
2. All the presenters were donating their time. Isn't it easy to ask others to donate, when you're donating?
3. To include a picture and tell a story. In this instance, they reprinted how the dad who passed away had described himself online. That is the format this audience relates to.
4. Make it easy. I clicked from a Twitter link. Paypal and credit card options. Didn't have to leave my desk. The same way I didn't have to leave my desk for the education program. There's also a link on their site.
5. They actually said during a program "at least $5 or even $1" ... I really think it's the "or even $1" that got my attention ... the idea that even $1 could make a difference made we want to give much more than $5.
Maybe members are asked for money all the time by us, and many other organizations. But if we make it at our "no charge" events, make it personal, make it easy ... why didn't we ask? If we're fundraisers for scholarship programs, foundations, causes, even PACs, there are opportunities to ask that are overlooked.
For many causes and many families, getting contributions can make a huge difference ... even $5 at a time.
Note: picture of Warmath family. To donate to a scholarship fund for the kids, even $1, go here.