An association paid tribute on their blog to a past president who passed away. Because his tragic death made national news, a few quotes from those posting comments on the blog were included in national media reports. For example, CNN online relayed, "On a memorial blog set up by the Chicago Association of Realtors, for which [Steve] Good once served as president, friends and colleagues described him as a gregarious man with a big personality. He was a savvy businessman who built his company into a major national real estate company that did deals with Donald Trump, they said."
1. Associations should do immediate online tribute, especially for past presidents;
2. The association focus is him as a person, with his industry and association contributions;
3. Posted comments included association staff, his company colleagues, other members, friends, and the public. When you post on public sites do you consider CNN might be reporting too? In this instance, both the post and the comments provided positive information for the media about someone who made a significant difference to the industry and association.