A few posts to think about ...
1. This post has techniques for direct mail to Gen Y and an explanation about why they read it:
"According to a USPS study, 18-24 year-olds receive 6.1 mail pieces per week, 25-34 year-olds receive 10.9 pieces, and 35-44 year olds receive 12.4 pieces. One hypothesis is that Gen Yers (ages 14-31) might be more attentive to mail simply because they receive less of it. Author Brouse says for mail to be effective with younger prospects, it should be personalized, 'cool' in design, value-driven (meaning these consumers are price sensitive), perceived as environmentally sensitive (in terms of recycled paper, inks, minimal packaging, etc)."
2. This post says don't use Facebook to try to promote another site. Use Facebook as its own destination and allow the features provided by Facebook. Post also has other "best practices" for Facebook.
3. This post (from Kevin Holland) suggests that this economy is a good time to look at how to grow revenue.