Friday, October 26, 2007

Online Philanthropy and Social Media

There's staggering amount to be learned from those who blog - and one to highlight is Beth Kanter (pic). Describing herself: "She is a professional blogger and writes about the use of social media tools in the nonprofit sector for social change."

She recently did online fundraiser to raise $1000 to help fund junior year of college for Cambodian woman. Hoped to raise it in 3 weeks, did it in under 24 hours. Used everything from widgets showing progress, to video, to urging friends to promote the campaign via Twitter and other blogs. And I gave because believe online philanthropy is going to be more extensively used by associations, and appreciate how much learning from her.

Here's info about "Wired Fundraisers": Beth explains details that make wired fundraising work, and not work. Her experience: it's the messenger even more than the message. Giving sense of urgency - combined with widgets and social media - increase opportunities for success.

Like this article? Subscribe to get blog postings by email.

No comments: