tag:blogger.com,1999:blog-4230990064500569489.post8166722549382471408..comments2023-09-24T04:12:33.881-04:00Comments on AE on the Verge: Excellent Social Media Case Study: Sea WorldCindy Buttshttp://www.blogger.com/profile/05573258402483105450noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4230990064500569489.post-60189200692842772182008-07-07T17:37:00.000-04:002008-07-07T17:37:00.000-04:00Thanks for the mention of the case study, it was a...Thanks for the mention of the case study, it was a challenging project and also great fun. Also, my background happens to be in association communication where I spent half of my career. <BR/><BR/>As a person who is used to wearing many hats, I have to say the skills are particularly transferable to incorporating social media. Also, the relationship building required in the association world is also germane to the type of relationships that are needed with online constituents.<BR/><BR/>In other words, I agree that a lot of the stuff we did at SeaWorld can easily be transferred to association programs. Also, we worked on a very tight budget, so big things can be achieved with proper strategic planning.Kami Huysehttps://www.blogger.com/profile/13163475642992019069noreply@blogger.com