Sunday, October 19, 2008

Association gift: Customized gift cards

Who says gift cards are impersonal? A few years ago I waited WEEKS for an Am Ex gift card to include someone's name on it. Now many cards (like Applebee's - pictured) and Macy's provide option to add photo of your choice and message onto gift card. Could have company logo, building, pictures from an event, etc. Or Starbucks allows to customize with drink favorites and name on gift card.

There are likely many others too ...

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